Cryptix

End-to-End Product

Problem Statement

Crypto platforms usually force a trade-off: custodial apps are easy but ask people to hand over their keys, while non-custodial tools are secure yet intimidating for anyone who isn’t already an expert. First-time users dropped off during setup, and active traders had no clear, real-time read on their portfolio, fees or risk.

Outcome

A calm, security-first product built around a tiered dashboard, biometric-secured keys and an instant buy, convert and trade flow. Advanced actions like staking and fee tiers are revealed progressively, so beginners aren’t overwhelmed while power users keep full control — reflected in a 4.9★ average rating.

Objectives

Design a non-custodial platform that feels as approachable as a consumer app, without hiding the control serious traders expect.

  • Make key management and onboarding effortless and reassuring

  • Give a live dashboard for prices, portfolio value and performance

  • Keep buy, convert and trade fast, with transparent real-time fees across 15+ assets

KPI

Onboarding completion rate · time to first trade